The first company founded by Ek was Advertigo, an online advertising company. While open to everyone, Stardoll is particularly focused on providing a space for teenagers and young women to express themselves and socialize with others from around the globe. Players can use in-game currency to buy beauty, apparel, and decor items, and can also participate in numerous challenges and mini-games. As part of the community, players are able to create their own virtual dolls, or choose existing celebrity dolls to dress up in different styles of makeup and clothing. Tradera was eventually acquired by eBay in 2006.Īnother venture Ek was involved in was Stardoll, a browser-based game and fashion community he served as the CTO of. The service accommodates both commercial and private sellers, and allows international buyers to participate through a registered PayPal account. He served a senior role at the company, which sells both new and secondhand items such as clothing, electronics, and art. One of Ek's first major positions in the professional world was at Tradera, a Swedish-based online marketplace that was founded in 1999. Ek went on to enroll at the KTH Royal Institute of Technology to study engineering, but ultimately dropped out to pursue his IT career. By the age of 18, he was making $50,000 a month and managing a team of 25 people. To help expand this business, Ek enlisted students from his class to work on the websites at their school's computer lab. Starting at a rate of $100 per website, he eventually began charging $5,000. Ek had his first foray into the world of business at the age of 13, when he started making websites for various clients. As a teen, he went to IT-Gymnasiet in Sundbyberg.

Daneil Ek was born on Februin Stockholm, Sweden.

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